Are smartwatches really the smartest option?

March 24, 2020

Most recent developments in the smartwatch industry show that smart features are not the only selling point anymore. Competitors realized that appearance is playing an ever-increasing role in their consumer’s preferences. Looking at that change of focus, the question arises against whether a smartwatch is purely practical or if it has become a piece of fashion? What kind of purpose do they fulfill in our lives?

From the beginning, the idea behind smartwatches was always about pragmatism. There is, however, a lot of evidence that fashionability has become relevant in the consumer’s eyes. Looking, for example, at the smartwatch bestseller: The Apple watch. One of Apple’s greatest sales argument is the appealing appearance of their products. Their success shows that customers care about this. Some people have even taken it further by optimizing the look of their Apple watches. They are using metal and leather wristbands instead of the usual plastic one. Even top fashion brands such as Louis Vuitton or Michael Kors are coming out with their own branded versions of smartwatches. Yet, how much can smartwatches live up to their desire to be fashionable and useful devices at once?

Producers are coming out with one new, creative feature after another. Yet, at one point it is questionable if those features are still useful. Do we really need to read our Emails on a tiny display or track every possible condition of our body? Every added function becomes a potential new distraction. Additionally, most applications are accomplishing a better job on our phones anyway. Smartwatches, therefore, are missing their point by possibly stealing the time of their user and not helping them to manage it. Overall, it can be said that smartwatches have long overstepped their original objectives.

How does it look on the fashion side? For people who still want to use a smartwatch and value great style, it becomes important to integrate the device into the whole outfit. It is, however, totally acceptable for casual looks. As smartwatches have become part of our daily life, we accepted it as a possible accessory. But are they just socially accepted or do they really look good? In the end, everyone has to decide what looks attractive to them on their own. It does not mean that we must accept the status quo as the state of the art.

To bring an alternative Leitners will come out with a product that considers both of those factors. A watch that combines a mechanical heart, smart features that are truly important and a design that can convince in any kind of situation.

REFERENCES:

Smartwatch from Louis Vuitton: https://sg.asiatatler.com/style/louis-vuitton-tambour-horizon-first-luxury-smartwatch
Smartwatch band options: https://www.trendhunter.com/trends/smartwatch-bands

Are smartwatches really the smartest option?

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